Short summary of the job: The Senior Marketing Specialist is responsible for ensuring the strategic alignment between the organization’s goals and the development of marketing campaigns to meet those objectives. This role requires a deep understanding of digital marketing and the key performance indicators used to track specific channels including web, social, paid search, SEO, email, etc.
Conduct market research to find answers about consumer requirements, habits and trends
develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Team is Inexperienced or Understaffed.
- Difficulty Interpreting Marketing Report Data.
- Breakdown in marketing department communication.
- Disconnect when interacting with executives.
- Can't “Close the Loop” with the Sales Team
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
development tools (e.g. Dreamweaver) desired
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
What's great in the job?
- Social and medical insurance.
- You will gain experience that help you in your future.
- You can easily get promoted
Healthcare, dental, vision, life insurance, Flexible Spending Account (FSA), Health Savings Account (HSA)
Vacation, Sick, and paid leaves
Save on commute
Pre-tax commuter benefitsbr
(parking and transit)
Brand-name product and services in categories like travel, electronics, health, fitness, cellular, and more
Only a couple blocs from BART, Caltrain, Highway 101, carpool pickup, and Bay Bridge.
Tuesday Dinners, Monthly Lunch Mixers, Monthly Happy Hour, Annual day event
Play any sport with colleagues and the bill is covered
Eat & Drink
Peet's and Philz coffee provided all day to order and pantry snacks